Why Flora

Over the past few decades, e-commerce has become a cultural phenomenon that is here to stay. The emergence of e-commerce has been praised by many for its immediate access to better products, wider selection, and lower prices and for reducing barriers for entrepreneurs to startup and create meaningful businesses online. But where does sustainability fit into this equation?


As successful as the e-commerce space has become, it is often overlooked how it has negatively impacted the environment - from carbon emissions that pollute our air to the excess waste that ends up in landfills to harmful objects being dumped in our oceans. Studies have also shown that more than 70% of the population prefer purchasing sustainable products, but unfortunately, they are often not accessible or affordable for the majority of people. We want to bring attention to the matter while we source solutions.


Flora, by definition, is described as “all plant life in a particular region or era.” And like all living things, Flora’s brands also require nutrients to thrive to their maximum potential.


Flora was born to empower people to live sustainably in their daily lives. Our vision to pioneer the next generation of mainstream sustainable living.


This is why we built Flora. We were born from the desire to revolutionize e-commerce by helping people make small sustainable choices that will eventually lead to a big environmental impact. We’re on a mission to make quality, sustainable products more accessible and affordable for people who care about themselves, their loved ones, and the planet.


Here’s how we do it:

  • We acquire sustainable e-commerce brands from entrepreneurs selling through Amazon FBA and other third-party marketplaces.

  • We value a fair and transparent process by leveraging a tech-driven business model and complete the acquisition process in a few short weeks.

  • Guided by our mission, Flora will bring even greater awareness to your brand and leverage what you have built to create a lasting impact.


Prior to founding Flora, we spent our careers in finance analyzing data, growing businesses, and helping companies IPO. During this process, we realized that most entrepreneurs do not have the same access to resources and capabilities to scale their brands to their utmost success. We wanted to change that. At Flora, we believe we have a responsibility to entrepreneurs that put our environment first, so we choose to invest in their sustainable businesses that prioritize and invest in our wellbeing next.


We strive to become a platform where we unlock the full potential of all sustainable brands, inspire the global community to make responsible choices, and consume eco-friendly products.


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